Discworld website was created in order to encourage teenagers to go into the literary world and drive theme deep into the phantasy genre.
The website design concept was influenced directly from the phantasy world created in the series. The books are frequently parody, often using them for satirical parallels with current cultural, political and scientific issues. The design comes to reflect the humoristic and real life situation that are inseparable from the book concept.
In the project creation process I did a full market research, design and build a flash interactive website also a printed project book that was design in the look & feel of the website.
Fantasy is an exercise bicycle for the mind. It might not take you anywhere, but it tones up the muscles that can. Of course, I could be wrong.